Catherine T. MacArthur

In some Chicago neighborhoods, retail needs to follow rooftops

In some Chicago neighborhoods, retail needs to follow rooftops

There's a real estate adage that goes "retail follows rooftops," and it means when enough people live in an area, store owners and operators soon swoop in to sell a variety of goods or services.

Unfortunately, that's not the case in some of Chicago's low- and even moderate-income neighborhoods, which have plenty of residents but enjoy scant retail options even for basic needs like grocery shopping.

But a new neighborhood-based initiative called Chicago Trend is hoping to reverse that practice. Its plan: Attract retailers, or retail developers, to communities by providing them a powerful blend of grass-roots data and sophisticated buying pattern analysis that proves...

43°