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Mary Barra

GM unites car-sharing services under new brand 'Maven'

GM unites car-sharing services under new brand 'Maven'

General Motors is taking another step in its push to become a big player in car- and ride-sharing services by introducing its Maven brand to compete with the likes of Zipcar.

The automaker will start a new service in Ann Arbor, Michigan, offering rentals of a Chevrolet Volt or Spark for $6 an hour and will expand car-sharing in some residential communities in New York and Chicago in the first quarter. The Maven start follows GM's acquisition of the assets of Sidecar, a ride-sharing website that ceased operations in December, and $500 million purchase of a stake in Lyft Inc., an Uber Technologies Inc. rival.

The automaker is trying to catch up to companies such as as Uber and...