Honda Motor Co.

Why we fall in love and stay in love with certain car models

Why we fall in love and stay in love with certain car models

Car love.

For some, it’s an obsession. One that rivals first love. Something that you never forget. And compare everything else to.

“I have learned that there is no known cure for this affliction other than death,” said Burt Richmond, managing partner of Chicago’s Collectors Car Garage. He gave his loyalty to a 1954 Commander Starlight after he worked across the street from a Studebaker dealership in his youth, enthralled and forever smitten by its style.

He’s not alone. “As I schmooze with other car enthusiasts, the thread that always comes up are these adolescent dreams that become repressed obsessions,”...

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