Representatives of the two competing bidders descended on the long-struggling Western Maryland resort Tuesday afternoon and presented plans to transform a state-backed development failure into a revenue-generating casino. Maryland's six-member Video Lottery Location Commission will choose the winner, possibly by the end of the year.
One thing is clear: Everyone involved, from the governor to the receptionist at the hotel's front desk, really wants one of these ideas to pan out. The resort could be shuttered otherwise, because it has not been able to pay down the debt incurred to build it and, in recent years, needed millions more in state funding just to keep the doors open.
"We've been working so hard to get to the point where we have some viable options," said state Del. Wendell R. Beitzel, who represents the area.
Finding a bidder to open a casino here hasn't been easy. The project was offered twice, with no qualified applicants stepping up. The governor and General Assembly went back to the drawing board twice to sweeten the deal. Finally, in a third round of bidding, two groups offered workable plans.
The first group, Landow Partners, led by former Maryland Democratic Party chairman Nathan Landow, offered a dazzling display of attractions and a design intended to steer every single visitor directly to the casino. Their gambling floor would open with 500 slot machines.
"It isn't going to be just a slots venue," said Landow after describing his proposal to the commission. "It is going to be a destination resort." Landow is the only principal in the group, though he brought with him gambling consultants and an architect.
Commissioners showed concern about one key element of the design: The casino is difficult to avoid. "Are you going to discourage families from using this place?" asked Rona Kramer, a member of the slots commission who is a former Democratic state senator from Montgomery County. She noted that state law bars children from entering casinos and observed that all of the proposed entrances would lead straight to the gambling floor.
Landow was unfazed, saying that the design could be changed.
Kramer and others also expressed concern that the resort would have to close for a time during construction, jeopardizing the employment of staff.
The second group, Evitts Resort LLC, a joint venture of three businesses that takes its name from a nearby mountain ridge, offered to open with 850 slot machines. Its plan featured fewer additional businesses.
But the group had more to say about how it would confront the challenge of geographical isolation that has bedeviled the current hotel and compete with new casinos in West Virginia and Pennsylvania.
"We don't have to beat [surrounding casinos]; we just have to munch on them," said Lyle Berman, the CEO of Lakes Entertainment, an Evitts partner. "We have to have a fancy enough casino with enough stature and pizazz that people will want to drive here."
Berman's company, which is traded publicly, has managed about a dozen casinos around the country, many in rural settings like Allegany County. He noted that the group hired a marketing team and is "comfortable" that gamblers from cities can be enticed to make the trek.
Also involved is Paragon Project Resources, a real estate development company that has built projects, mostly at airports, in twelve states. The local partner is Enrique Melendez, a self-described minority businessman who is a member of the Anne Arundel County Board of Education.
Eventually they want to build a new 300-room lakefront hotel to supplement the existing 215-room lodge. They'd also bring in two new restaurants and a 25,000-square-foot theater.
Both bidders say they would eventually install 1,000 slot machines at the casino and would reserve some space for poker and blackjack if Maryland's General Assembly changes the law to allow table games.
Rocky Gap is the only one of Maryland's five planned casino locations to have received more than one qualified bid, which means the slots commission will have to pick a winner. Rocky Gap's private debt holders also will have a say because the bidder will have to buy the existing lodge from them.
Questions from the commissioners yesterday sounded a similar theme: How will you make this far-flung location work? The skepticism is rooted in Rocky Gap's difficult history.