Expansion of Baltimore architectural firm fueled by focus on colleges
Ayers Saint Gross uses its expertise on campus design to win jobs around the nation and world
Ayers Saint Gross principals Adam A. Gross and Luanne Greene concentrate on university campus planning. They have worked at the Johns Hopkins University and University of North Carolina, among other campuses. (Jed Kirschbaum, Baltimore Sun / August 8, 2011)
"This is one of those seminal shots," he says, taking in the view of the Johns Hopkins University's Homewood campus. "This used to be all asphalt."
If Gross sounds like a proud papa, well, he is. Baltimore's most prestigious university looked a lot different — a lot junkier in Gross' view — before his firm, Ayers Saint Gross, got its hands on the master plan in 2001.
As he strolls the campus a decade later, the architect delights in every carefully selected sign and lamppost. He and his colleagues convinced skeptical leaders of the 135-year-old university that unless they paid more attention to such cosmetic details, Hopkins could slip from its august position in academia.
Reimagining college campuses is the stuff that makes Gross glow like a child on Christmas morning. It's also the passion that has taken his downtown architectural firm all over the nation and world in the past two decades.
The story of Ayers Saint Gross is that of an intimate Baltimore firm that grew exponentially once its partners figured out what they really loved doing.
When Gross walked in the door in 1984, the firm had eight architects. In the 27 years since, fueled by the decision to focus on planning and designing at colleges and universities, the staff of architects has mushroomed to 130. In that time, Ayers Saint Gross has worked on buildings and campus designs from Harvard to the University of Chicago to Guangzhou University in China. It is now involved with the design of University of Baltimore's new law school building at Mount Royal Avenue and Charles Street.
The firm maintains a narrower focus on college and university work than any other in the country and thus has become a long-term adviser to many of the best-known institutions of higher education.
"You have a world-class firm there in Baltimore," says John Howes, who helped guide implementation of the firm's master plan for the University of North Carolina at Chapel Hill. "I think the question, when you work with someone on a project of this magnitude, is 'Would you do it again?' My feeling is that we certainly would."
Donald Clinton, a partner with Cooper Robertson & Partners, a New York firm that has vied with Ayers Saint Gross for many university jobs, says it is particularly formidable on projects at public universities and also stands out for the entrepreneurial spirit of its young architects.
"They're an important firm in our field," he says. "Sometimes, you're competing with the people you admire and I'd certainly put them in that category."
Gross' fellow principal, Jim Wheeler, says the pair decided to focus on colleges after being stiffed on payment by one too many developers during the savings and loan crisis of the 1980s.
"We were walking on the lawn at [the University of Virginia] on this beautiful October day," he recalls. "And we said, 'You know, we could get paid to hang out on college campuses. What a deal.'"
With the children of baby boomers about to flood U.S. higher education, the decision proved economically as well as creatively auspicious. Though funding for college projects has plummeted during the recent economic downturn, Wheeler says that only spurs his desire to get better and more creative at the firm's specialty.
"Bring us the toughest, gnarliest challenge you can find on any campus," he says. "We have the intellectual ability to take it on."
The firm's long-standing relationship with Hopkins proved to be the entree it needed to the college business. Early partner Richard Ayers Sr. designed the university's Eisenhower library, and the firm has worked on 18 projects at Hopkins, culminating in the updated master plan for the campus and the new Carey School of Business at Harbor East.
Gross' face brightens as he calls up a 1914 sketch of the Homewood campus on an overhead projector in the firm's Tide Point office. "This is amazing," he says. "I love this drawing."
"We could totally wonk out on pre-war planning," says Luanne Greene, his chief cohort in the campus planning section of the firm.
They go back and forth, chattering excitedly about how Homewood represented a German model of university design, one where you left the city and created knowledge in a sort of nirvana shrouded by trees.