Daneen Skube

Manage your personal 'brand' online

Q. I really enjoy being on social media but am starting to become concerned about managing "my brand" in the workplace. I know material I put on the internet can forever haunt me. Do you have guidelines or suggestions on how to use social media and the internet to help and not hurt their careers?

A. Yes, realize that everything you have ever posted is available for a clever employer to discover. Everything you've ever bought on Amazon, all photos, all Facebook posts, all responses to Facebook posts and so on. You may think that all an employer will see is your LinkedIn profile, but that is not true.

You are also correct that your "brand" or public...