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Nike gets out of bed with 'abhorrent' Pacquiao, but took its time

Nike gets out of bed with 'abhorrent' Pacquiao, but took its time

Boxer Manny Pacquiao has lost his endorsement deal with Nike. He said some ugly things about gay people and gay marriage. Nike said that wasn't something with which it wanted to be associated. So that was that.

This sort of thing has become such a common occurrence that it's barely newsworthy.

How many times have we seen a sponsor invariably shocked to discover it's in business with a celebrity who would say or do something so controversial/illegal/counterproductive to selling whatever the sponsor sells? Apologies are issued. Lawyers confer. Ties are cut.

What's worth reflecting upon in Nike's abrupt separation from Pacquiao, who's a senate candidate in his native...

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