Mipri Haye, a high school junior, is on Instagram and Snapchat daily, showing off her latest outfits to her girlfriends.
She also shares where she got those clothes: Forever 21, H&M, and Charlotte Russe often top her list.
“I take pictures of myself trying on new things, post them, and see what my friends think,” said Haye on a recent Friday as she shopped with her mother, Capri Haye, inside Francesca’s at Cherry Hill Mall in the New Jersey portion of suburban Philadelphia.
Retail experts say such prolific use of social media by Haye and others is driving the rapid success of some teen retailers, and causing the quick demise of others. Teen brands have also been...