Story | Aug 20, 2014 | 11:15 AM
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Story | Aug 29, 2014 | 6:21 PMLOS ANGELES (Variety.com) - Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns should be at their peak.
Story | Aug 20, 2014 | 5:27 AM
Story | Aug 19, 2014 | 6:43 AM
Story | Aug 18, 2014 | 4:30 PM
Fox Sports, looking to deepen its reach with younger audiences on social platforms, has partnered with YouTube Space LA to produce a daily web-video series explicitly focused on fast-breaking stories that will be shared online. The videos, each about one...