Story | Jul 31, 2014 | 2:43 PM
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Story | Aug 1, 2014 | 12:30 PMDoes digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns should be at their peak.
Story | Jul 31, 2014 | 2:30 PM
Syfy's campy "Sharknado 2: The Second One" delivered a bigger tempest on social media than its first showing, scoring as the most-tweeted TV show Wednesday as users and advertisers looked to gleefully lampoon -- and gain attention from -- the cabler's...
Story | Jul 31, 2014 | 2:16 PM
Story | Jul 30, 2014 | 1:38 PM