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Peter Zumthor

LACMA strikes 'unprecedented' museum deal with carmaker Hyundai

LACMA strikes 'unprecedented' museum deal with carmaker Hyundai

Los Angeles is often called a car culture, but a new partnership between the city's largest art museum and a major international automotive company will give new meaning to the overused expression. In a deal that will be the longest corporate sponsorship in its history, the Los Angeles County Museum of Art announced Thursday a partnership with Korean automaker Hyundai, a ten-year agreement that will put a spotlight on Korean art through exhibitions and provide support for the museum's art and technology program. Neither LACMA nor representatives of Hyundai Motor Company, the Seoul-based automobile manufacturer, would put an exact dollar figure on the deal, which the...

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