PIERRE - Individuals, an organization and a business that do an outstanding job of promoting beef and the beef industry were honored during the annual meeting of the South Dakota Beef Industry Council (SDBIC) Oct. 1.
The Beef Council also presented an award posthumously to a South Dakota livestock auctioneer for his dedicated service to the beef industry.
Family members of John Johnny Smith, former SDBIC director and the familiar face and voice of the Fort Pierre Livestock Auction, were on hand to accept the Distinguished Service Award on behalf of Smith, who died in May 2011. Smith had served on the SDBIC board since 1998, was instrumental in forming R-CALF USA (the Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America), and was on its board of directors. He had been a lifelong livestock auctioneer and received the South Dakota State University (SDSU) Friend of the Beef Industry Award in 2006, the same year he was honored by R-CALF for outstanding service and support of the U.S. cattle industry.
The Cattleman's Club Steakhouse, east of Pierre on Highway 34, was recognized with a Prime Promoter Award for its focus on beef entres, including its well-known 24-ounce bone-in rib eyes, prime rib and U.S.D.A Choice top sirloin. The restaurant, started in 1986 by Myril Arch, is now owned and operated by Myril's daughter Cindy. It serves an average of 60,000 pounds of beef each year to approximately 55,000 people during its evening-only hours. Frequented by loyal local customers as well as returning hunters and travelers, the steakhouse also sells packaged 90-95% lean ground sirloin.
Pierre-area residents Jim and Carol Korkow, Korkow Rodeos, received the Prime Promoter Award for their commitment to serve beef during rodeo functions, including their rodeo school at their Anchor K ranch and the Brown County Fair and Rodeo. They also promote beef across country with large USA Beef signs on their horse trailers and semi-trucks. In May, Jim coordinated the Steaks for Troops event in Pierre, put on by the All American Beef Battalion. The event fed rib-eye steaks and all-beef hot dogs to approximately 800 people, including 185 South Dakota National Guard troops from the 200th Engineer Company and their family members. The troops were deploying the next day to Afghanistan,.
A Prime Promoter Award went to Miner-County Extension Livestock Educator Jim Krantz of Howard for his outstanding efforts to assist beef producers in raising quality beef at a profit. Krantz has been instrumental in working with producer programs including the production and marketing of natural beef, roundtable discussions focusing on beef reproduction and nutrition, the Calf Value Discovery Program, and Beef Quality Assurance. He is an advocate on behalf of livestock producers for fair animal welfare and livestock production practices and is well respected by the state's beef producers for his expertise and willingness to help on a wide range of beef production issues. He has also been very involved in the 4-H youth livestock program.
Coteau Hills Cattlemen's Association, based in Watertown, was the organization recipient of the Prime Promoter Award. An independent cattlemen's group focused on promoting beef, Coteau Hills' efforts include an electronic billboard along Highway 212 in Watertown that flashes positive beef messages. The association gives away Beef Bucks-pre-paid checks or VISA¨ cards for purchase of beef or beef meals--to winners of May Beef Month trivia contests on the local radio station. The group also presents Beef Bucks to blood donors during a local blood drive. Coteau Hills sponsored a prime rib radio promotion last year before Christmas. The promotion resulted in listeners sending in more than 100 prime rib recipes, which were available on the radio station's web site, and area grocers experiencing a significant increase in sales of prime rib. The organization also prepares and serves beef at various events.
The SDBIC Prime Promoter luncheon is held each year as part of the Beef Bowl celebration at SDSU. Award recipients were also recognized this year during the SDSU vs. Indiana State University football game.
Nominations for the Prime Promoter Award are accepted each year from the public. Award recipients are selected by the SDBIC Prime Promoter Committee. Anyone interested in nominating an individual, organization or business for a Prime Promoter Award can contact the SDBIC office at 605-224-4722, or e-mail email@example.com to request more information and a nomination form.
Nominations for the Prime Promoter Award are accepted each year from the public. Award recipients are selected by the SDBIC Prime Promoter Committee. Anyone interested in nominating an individual, organization or business for a Prime Promoter Award can contact the SDBIC office at 605-224-4722, or e-mail firstname.lastname@example.org