RAPID CITY - When the Rushmore Plaza Civic Center opened in 1977, few would have guessed that the Black Hills Stock Show and Rodeo would become one of the premiere events of the entire region attracting more than 300,000 fans.
Just a few months after opening their doors, they played host to a PRCA rodeo produced by the Sutton family from Onida. The already-established Black Hills Stock Show became part of the festivities in the early 1980s.
When this year's activities begin Jan. 27, it will mark 35 years of a rodeo produced by a family who is continuing their ranching and rodeo legacy in the state of South Dakota. The Black Hills Stock Show Rodeo is sanctioned by the Professional Rodeo Cowboys Association (PRCA). Five PRCA rodeo performances, along with several Timed Event slacks, will take place. It also is the first stop on the 2012 PRCA Xtreme Bulls Tour, with two performance dates.
The rodeo has consistently been one of the best on the circuit, has twice won the PRCA's Indoor Rodeo of the Year award and has been nominated 12 times for this prestige's award. In 2012, rodeo contestants will compete for more than $200,000 in prize money.
With more than 700 rodeos sanctioned by the PRCA, the Black Hills Stock Show Rodeo is consistently among the best 50 in the nation. Every year, the Sutton family works to make the rodeo better.
In 2012, stock will be provided by Sutton Rodeos; Burch Rodeo Company; Burns Rodeo Company; Calgary Stampede and Southwick's Rocky Mountain Rodeo Company, Brookman Rodeo, New Frontier, and Bar C5.
We have some outstanding livestock coming for the rodeo, said Steve Sutton. South Dakota is well known for saddle bronc riders, and that tends to get the guys from the rest of the country to come here. This rodeo consistently gets good contestants and we work to make it good for them. When it all comes together it's good for the fans and everyone is happy.
Keeping fans informed will be the 2010 and 2011 PRCA announcer of the year Wayne Brooks from Lampasas, Texas, and PRCA announcer and Voice of the PBR Justin McKee of Lenapah, Okla.
Entertainment at the PRCA Xtreme Bull Tour and PRCA Rodeo performances will include Jerry Wayne Olson and his amazing horse, Justin Boots, nominated in 2011 as a PRCA Top Five Contract Act of the Year; and two-time Canadian Rodeo Entertainer of the Year, Rodeo Barrel man Dennis Halstead.
Feb. 3-5 PRCA rodeo performances will feature Jason Goodman with his world famous Percheron Thunder Roman Riding Act and the most decorated barrel man in the PRCA's history, Keith Isley from Goldston, N.C., who has won Barrelman, Comedy Dress Act and Clown of the Year in 2010 and 2011.
1991 World Champion bullfighter Lloyd Ketchum from Miles City, Mont., will return to the arena for cowboy protection in bull riding beginning with the Xtreme Bulls and continuing through the rodeo.
It's great for rodeo fans to see Lloyd coming back here, Sutton said. It lets you know just how tough he is. He has a lot of fans in this area and we're glad to have him here.
Ketchum will be joined by three-time world champion bullfighter Mike Matt of Arlington, Ariz., and Josh Rivinius of Elgin, N.D., a seven time Badland Circuit Finals Bullfighter recently selected to the 2012 Dodge National Circuit Finals.
Rodeo action starts Jan. 27 with PRCA Timed Event Slack at 10 a.m., followed by the first performance of the PRCA Xtreme Bulls Tour at 7:30 p.m. On Jan 28 the first PRCA Rodeo performance will be held at 1:30 p.m. followed by the PRCA Xtreme Bulls Tour at 7:30 p.m.
Jan 29 events include The High School College Fair from 10 a.m. to noon, followed by the SD High School 20X Extreme Rodeo at 1 p.m. This rodeo features the top three high school rodeo competitors in 10 events from all four regions of the state.
The KHBH Bucking Horse and Bull Sale will be featured Feb. 1 at 10 a.m. This is one of the premier sales in the nation and a chance to view new and upcoming bucking stock and riders.
PRCA Timed Event Slack gets underway once again on Feb. 2-3 at 10 a.m., followed by PRCA Rodeo performances at 7:30 p.m. each day. There are matinee and evening rodeo performances on Feb. 4 at 1:30 and 7:30 p.m.
For tickets, call 800-Got-Mine or visit http://www.GOTMINE.com.