Ice cream social: Pop by Whole Foods Market at Fashion Island from 2 to 5 p.m. Saturday for a complimentary ice cream sundae topped with B. toffee's signature "B. bits." B. toffee founder Betsy Thagard will offer samples of her B. Frosty shake along with recipe cards so people can make the goodie at home. Join the raffle and you might win a canister of toffee. Information: btoffee.com.
Tee up: The Travis Mathew contemporary men's golf apparel warehouse sale will be held from 8 a.m. to 1 p.m. Thursday and Friday at 14520 Delta Lane, No. 104, Huntington Beach. Enjoy up to 75% off men's polos, pants and shorts, jackets, hats, belts and shoes. General information: http://www.travismathew.com.
Bargain burger: Ruby's Diner is celebrating a birthday from 11:30 a.m. to close on Monday (the real Ruby's 91st) with a one-day-only special: the Next Gen Ruby's Burger will be available for $3.10. The first 31 burger purchasers also will receive a free hat. The burger features lettuce, tomato, raw or grilled onions, a grilled bun and a new "special sauce." The concept burger will be available for a short time in all Southern California locations for $7.99 this summer. Those who tweet or check in or post a photo on Facebook and share their social-media activity with their server will receive a special offer for their next visit. Local participating stores include 428 E. 17th St., Costa Mesa; 2305 E. Coast Hwy., Corona del Mar; Balboa Pier; South Coast Plaza; 4602 Barranca Parkway, Irvine; the Irvine Spectrum Center; the Huntington Beach Pier; and 30622 S. Coast Hwy., Laguna Beach. (Deal is not valid at airport or Shake Shack locations.) Information: rubys.com.
Symphonic treat: Enjoy a free, all-ages outdoor Pacific Symphony concert at 7 p.m. Friday in the Arts Plaza of the Segerstrom Center for the Arts. Pre-show activities for families begin at 5:30 p.m. The evening's program includes pops, classical and patriotic tunes with special guests the Alley Cats. Information: (714) 755-5799 or http://www.pacificsymphony.org/SITC.
Free flashback: Popular '80s cover band Flashback Heart Attack will perform for free at a public party at 9 p.m. Friday at the District at Tustin Legacy. District bars and restaurants will offer food and drink specials before and after the performance. Information: thedistricttl.com.
Sweet reward: The Cheesecake Factory celebrates National Cheesecake Day on July 30 by offering any slice of cheesecake for half off for dine-in guests. Area locations include Fashion Island, the Irvine Spectrum and Bella Terra in Huntington Beach. Information: http://www.thecheesecakefactory.com.
Luxe options: Newport Beach-based Lugano Diamonds has opened a salon at the Montage Laguna Beach, 30801 S. Coast Hwy. Signature jewelry made exclusively for the resort will be showcased alongside Lugano's other offerings. Montage brides also are given the opportunity to participate in the Montage's Something Borrowed program, in which they are loaned Lugano jewelry to wear for their weddings. For more information, call (949) 715-6233 or visit luganodiamonds.com.
Seasonal gourmet: AnQi by Crustacean at South Coast Plaza has launched a new summer menu with options including a honey lemongrass shrimp salad with pistachio vinaigrette, sweet shoyu beef short ribs in a black raspberry reduction and a Vietnamese crepe salad. Information and reservations: (714) 557-5679 or http://www.facebook.com/anqibycrustacean.
Designer dreams: Bardot Boutique, 2043 Westcliff Drive, Suite 103, Newport Beach, is hosting a Sun & Sips party from 3 to 7 p.m. Thursday, featuring trunk shows of designer beach towels, jewelry and kids' swimwear. Receive 15% off your full-priced purchase and a swag bag (while supplies last) for sharing on social media (be sure to tag @tideandpool, @bardot_ov and hashtag #SunnyDaysWellSpent). Information: http://www.facebook.com/ShopBardot.
Pie lady: Marie Callender's has announced a new summer menu featuring several barbecue options ranging in price from $9.99 to $15.99. Each selection includes a slice of pie. Area locations include 15363 Culver Drive, Irvine, and 18889 Brookhurst St., Fountain Valley. Information: http://www.mariecallenders.com.
Have a hot sale tip, or know about a new local business that you think deserves a little attention? Contact Candice Baker at firstname.lastname@example.org.