Michael Phelps may have retired from competitive swimming after the London Games, but his coach is adding on work: He has signed with TSE Consulting, a global firm that specializes in working with sports federations.
Bowman, who shepherded Phelps' record-breaking Olympic career from start to finish, will join the company's Sport Performance division, TSE Consulting announced Monday.
Bowman said he will consult with sports organizations and national governing bodies, analyzing their past performances and offering strategies on how to improve them.
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"I will be helping spread the word of swimming," he said, "and helping people review what they've already done."
Bowman said that although his clients likely will include sports organizations of other countries that compete against American teams, elevating the level of play around the world helps everyone.
"The better everyone else is, the better we are," Bowman said.
Because his consulting work with be done on a "project by project basis," Bowman said, his new post won't change his current role as CEO of North Baltimore Aquatic Club, which has trained numerous champion swimmers, including Phelps, who left London the most decorated Olympian of all time with 22 medals from four Games, and Allison Schmitt, who won five medals in a breakout performance. After a planned year's sabbatical from coaching during which he plans to travel, he plans to return to his coaching duties at NBAC.
The TSE division Bowman will work with is led by Steve Roush, former Chief of Sports Performance for the U.S. Olympic Committee. The division has been working with the Brazilian National Olympic Committee in advance of the 2016 Summer Games, which will be held in Rio de Janeiro. It has also consulted for Russia in the past, evaluating its performance in the 2010 Vancouver Olympics.
Bowman last week was named Coach of the Year by the American Swimming Coaches Association for the fifth time, tying him with two colleagues for the most such awards.
"Bob Bowman's reputation speaks for itself and we are extremely pleased to welcome him to TSE," the firm's managing director, Lars Haue-Pedersen, said in a statement. "His experience will enable us to provide the very best advice to National Swimming Federations and National Olympic Committees worldwide on how to improve their swimming programs."