Why even have other programs on television against the NFL?
Thursday's game between the New York Giants and Chicago Bears on the NFL Network, which not even everybody has and which isn't always easy to find (though easier than finding Fox Sports 1, where the USC-Arizona game was), delivered a 5.0 rating and was watched by an average of 7.8 million viewers. That doesn't even include over-the-air stations that broadcast the game in Chicago and New York.
Through five games of its 13-game schedule, "Thursday Night Football" is averaging a 5.1
rating (up 28% from 2012) and 8.1 million viewers (up 27% from 2012) -- on pace to be the highest-rated and most-watched "Thursday Night Football" season ever.