T.J. Simers

You people in San Diego need to deal better with the Chargers

Sure, the public relations director had a tone issue with his blog post about fans' reaction to the Denver loss, but his 'chill pill' prescription might be just what the doctor ordered.

Obviously, the good people in Los Angeles are very different from you people in San Diego.

Or, as Bill Johnston, the director of public relations for the Chargers, put it in a recent blog to folks in San Diego: "What's with you people?''

The Chargers fell apart last week against Denver despite suggestions now that they were using a sticky substance.

They let you people down on national TV, and yet you people flipped out as if they had never done it before.

"Time to take a chill pill,'' wrote the PR guy on chargers.com.

"Yes, Monday night's loss was bad,'' he scribbled. "Horrible. Embarrassing.

"OK…enough already. No mas. I get it.

"Now get over it. It was a loss. One loss.''

At the very least you people have to give this to Johnston: It's an interesting approach to public relations.

Maybe this is a change in style. Instead of begging, the Chargers will now yell at you people to buy more tickets to avoid blacked-out TV games. We'll see how that goes over.

I've known Johnston since 1986, when I was sentenced to hard time with the San Diego Union covering the Chargers on a daily basis. But I had no idea it was Johnston's desire to write like Page 2.

And now apparently his blog has gone over as well as Page 2 does most days with UCLA football fans.

"How dare they say this to the Chargers Fans!'' replied one woman in a message beneath Johnston's blog.

And more: "This is gonna be the start of moving to L.A. By using the 'fans suck' approach they can weasel out of San Diego.''

It worked for the Rams when making their case to leave Anaheim. And to keep the conspiracy theory going for San Diego radio, remember that the Rams' PR guy at the time used to be Johnston's mentor.

I'm going to find it difficult here to tease Johnston, knowing how solid he is as a pro and watching him raise his children while his wife was hit with an incurable and debilitating disease.

Difficult to tease, I said, but not impossible.

So I called Johnston. He heard my voice, sighed and put me on hold. I get that a lot from PR guys here too.

I know from experience that when the Chargers place you on hold you will be hearing Chargers highlights. So I knew it wouldn't be long.

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