The Backstretch Blog: Gordon goes the extra mile for sponsors

Jeff Gordon knows a little something about drive. You don't get to third on the all-time NASCAR wins list or win four Cup Championship with out it. But Gordon has always been a trailblazer among the drivers, both on and off the track. From guest hosting what was then "Live! with Regis and Kelly" or "Saturday Night Live" he has always been one of the first NASCAR drivers to step out there.

Whether it’s his drive to win races or his drive to help the community. NASCAR superstar Jeff Gordon always puts forth a winning effort.

"Millions of meals have been served," Gordon brags about his sponsor AARP's Drive to end hunger program.

That is why on Thursday he was helping the Kansas Speedway pack meals at a food bank on behalf of his sponsor drive to end hunger.

"That's what this is all about is awareness," said Gordon. He also announced that he and AARP will join with the Kansas City area food bank Harvesters to form a virtual food bank. (You can find more infor HERE)

Because Gordon is willing to go to whatever lengths necessary to promote his favorite cause or latest sponsor.

"I've been doing a lot of things off the track," said Gordon. " I take my own personal time to make a difference."

In the past few months he appeared on CBS's "I get that a lot", starred in the sports first version of the "Harlem Shake" and produced an 'undercover video' called "Test Drive" that has since gone viral. All in the name of promoting his sponsors.

"I've had so much fun getting these opportunities," said Gordon. "You've got to look at the advertising world and what is happening. Sponsors are a big part of our race team and what we do."

Gordon is getting quite the reputation as prankster and an actor, but for the 42 year old driver it’s all about keeping up with the times, while keeping himself grounded.

"You put yourself out there and you see the results, whether it works or not at least you are having fun," said Gordon.

Having a sponsor that also promotes a good cause is just another victory for a man who knows all about winning.

"Through this it's like a win-win," said Gordon. "When I'm on the track and making laps, whether I am winning or not winning, we are winning off the track."

Gordon has had sort of a shaky start to the season, but finds himself 13th as NASCAR heads to Bristol this weekend.