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Amazon is dropping the price for its Amazon Prime service from $99 to $67 during a one-day sale on Friday, Sept. 25. The sale will start at 12:01 a.m ET and endi at 11:59 p.m. PT.
The sale is in celebration of Amazon’s five Emmy wins at this year’s 67th PrimeTime Emmy Awards.
Amazon Prime memberships include free 2-day shipping on over 20 million items, the Kindle Lending Library, Prime Music, unlimited photo storage and access to Prime Instant Video, which includes original programming, HBO and other television series, children’s programming and movies.
The offer is available to new members only, who can sign up at Amazon.com/TransparentPrime.
