Yankee Candle has a new limited edition line of men’s candles out. I like to call them “mandles.” With Father’s Day right around the corner, I think many men will be receiving these masculine candles as gifts. Available in rugged scents such as “Riding Mower,” “2X4,” “First Down” and “Man Town,” these clever candles seem to have all bases covered in igniting a whole new division of the candle marketplace. From fresh cut grass and leather to sawdust and musk, these candles are a cool addition to any dude’s bachelor pad, man cave, work space or family living room.
While it’s the first time Yankee Candle has geared a specific candle collection toward men, many of the candles have been selling out. In fact, according to a recent Yankee Candle press release, the “Man Town” candle is “the number one selling product out of [Yankee Candle’s] 4,000 items.”
The moment I heard about these candles, I started asking every man around me what they thought about a men’s candle line. I wanted to know, “Would a Yankee man candle light your fire?” I was pleasantly surprised with the feedback, especially after reading a statement by Harlan Kent, CEO of The Yankee Candle Company, Inc. “Men make up 35 percent of the users in the scented candle market,” Kent revealed. And the men I spoke to seemed to back this idea up.
“I’ve known more men to light candles than women. My old college roommate lit candles all the time in every room of the house, especially the bathroom,” said David DiPino, my co-worker and a sports and food writer for Forum Publishing Group. “It’s perfect for hurricane season, too. I want to get my dad the 2X4 candle since he does woodwork and I’d also like to get him the Riding Mower candle, too. This is a really good idea Yankee Candle has come up with.”
My other co-worker Ed Wilder is also willing to give the man candle idea a shot. “Candles are good, I guess it’s all about the fragrance,” Wilder said. “Neat idea. I have to try one out to see if the rewards are worth the price.”
In classic Yankee Candle fashion, the company has designed the men’s candle line to work with most men’s budgets. The candles range from $17.99 to $27.99 at Yankee Candle stores and Yankeecandle.com. There are also car jar air freshener scents available for just $2.99. While these fragrances smell very realistic, and the brand is taking Facebook polls to see which man candle fragrance should be developed next, I hope at some point Yankee Candle adds more scents such as “Whiskey and Cigars,” “Smokin’ Hot Race Car” and “Money.” I have yet to find a dude who didn’t like the smell of cold, hard cash.
Contact Joanie Cox at firstname.lastname@example.org or follow her tweets at Twitter.com/joaniecox.