The Orange Carpet

"I know it's about winning football games," Steve Ross said after buying half the Dolphins in April 2008. But after taking full ownership of the team and stadium less than a year later, Ross seemed more focused on other ways to win the fans over. He rolled out the "Orange Carpet" at Sun Life Stadium and brought in celebrity owners and partners Marc Anthony and Jennifer Lopez, Jimmy Buffett, Fergie and Venus and Serena Williams. But the Dolphins star-studded ownership has not translated to wins or fan support. Miami is 20-28 in the three seasons with Ross as the majority owner.

( Sun Sentinel file / July 18, 2012 )

"I know it's about winning football games," Steve Ross said after buying half the Dolphins in April 2008. But after taking full ownership of the team and stadium less than a year later, Ross seemed more focused on other ways to win the fans over. He rolled out the "Orange Carpet" at Sun Life Stadium and brought in celebrity owners and partners Marc Anthony and Jennifer Lopez, Jimmy Buffett, Fergie and Venus and Serena Williams. But the Dolphins star-studded ownership has not translated to wins or fan support. Miami is 20-28 in the three seasons with Ross as the majority owner.

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