Sun Sentinel/Joe Cavaretta
September 26, 2006
Why They're Here: To turn waiting time into buying time. This is the most profitable area of the store, Underhill says.
Shopping Tip: "Express" doesnt always mean faster. Studies have shown that the wait in the "express" lane is almost identical to the regular checkout wait -- three minutes and 11 seconds on average, says Craig Childress, director of prototype design research at Envirosell. So go with what seems to be the shortest line, express or not.