Electronics on list of Mother's Day gifts, says National Retail Federation

Sun Sentinel

It’s no longer just flowers and jewelry for moms on Mother’s Day.

Shoppers are going beyond the traditional gifts and adding electronics to their list. About 14 percent of consumers nationwide are planning to spend more than $2.3 billion on electronics, up from $1.6 billion last year, according to a National Retail Federation spending survey .

Overall, shoppers are expected to spend $168.94 on Mother’s Day gifts,  about $16 more than they did last year, according to the federation. Total spending is estimated at $20.7 billion.

“Budgetary constraints will keep many families on the lookout for the perfect group gift, like a new tablet or smartphone, or even that cashmere sweater they know mom has had her eye on,” said Pam Goodfellow, consumer insights director for BIGinsight, which conducted the survey for the federation.

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