AP/Trek Bicycle Corp.
March 18, 2008
Trek bike founder Richard Burke, March 10
Richard Burke, a founder of the Trek Bicycle Corp., which capitalized on the luster of Lance Armstrongs victories in the Tour de France to reshape the way top-of-the-line bikes are manufactured, died Monday, March 10, 2008, in Milwaukee. He was 73. It was on a $6,500 carbon-fiber Model 5500 bike built by Trek that Mr. Armstrong won his first Tour de France in 1999, the first of his seven straight Tour titles. With that, Trek became the first American bike company to win the Tour and the first to build a carbon-fiber bike that won the Tour, John Bradley, a senior editor and the cycling expert at Outside magazine, told the New York Times. It was a watershed moment.