Did someone say ice cream? I'm in.
USA has come up with a sweet promotion to get fans excited about its upcoming new series, "Suits" and "Necessary Roughness." The network will be handing out 80,000 Häagen-Dazs Sundae Cones in Chicago on June 22, 23, 28 and 29.
You can look for USA's carts and ambassadors at locations with heavy tourist and commuter traffic, between 11 a.m. and 7 p.m. each day, to receive free Vanilla Caramel or Vanilla Chocolate Häagen-Dazs Sundae Cones. Possible spots include Millenium Park, The Loop, South Michigan Ave. and Navy Pier..
USA also will hand out USA Network/Entertainment Weekly promotional summer 2011 guides to summer activities in 10 cities, which are available online at EW.com/ew/inside/promotions.
"Suits" premieres at 9 p.m. June 23 and stars Gabriel Macht, Patrick J. Adams, Meghan Markle, Gina Torres and Rick Hoffman. “Necessary Roughness” debuts at 9 p.m. June 29, and stars Callie Thorne, Mehcad Brooks, Marc Blucas and Scott Cohen. You can read the show descriptions below.
SUITS stars Gabriel Macht (“Love and Other Drugs,” “Whiteout”), as one of Manhattan's top corporate lawyers sets out to recruit a new hotshot associate and hires the only guy that impresses him - Patrick J. Adams (“Lost,” “Friday Night Lights”), as Mike Ross, a brilliant but unmotivated college dropout. Though he isn't actually a lawyer, this legal prodigy has the book smarts of a Harvard law grad and the street smarts of a hustler. However, in order to serve justice and save their jobs, both these unconventional thinkers must continue the charade. The series also stars Meghan Markle (“CSI Miami,” “Fringe”), Gina Torres (“Gossip Girl,” “Huge”) and Rick Hoffman (“Samantha Who,” “Knight Rider”).
NECESSARY ROUGHNESS focuses on Dr. Dani Santino (Callie Thorne), a Long Island psychotherapist whose personal life unravels when she catches her husband cheating. Diving fully into her work, she takes on the challenge of rehabbing a bad boy professional football player (Mehcad Brooks) whose off-the-field antics threaten his career and the team franchise. Underestimated at every turn, she succeeds beyond expectations and soon finds herself the most sought-after therapist for high-profile clients. Athletes, entertainers, politicians and others living in the spotlight clamor for her unique brand of tough love therapy during their moments of crisis. Although her career is reenergized, it wreaks havoc on her life as a newly minted single mom of two teenagers. Recognizing her ability to change people’s lives, she’s determined to strike a balance between both worlds. The series stars Callie Thorne (“Rescue Me,” “Californication”), Marc Blucas (Knight and Day,” “Buffy, The Vampire Slayer”) Mehcad Brooks (“True Blood”) and Scott Cohen (“Law & Order: Trial By Jury”).