Project Fenway began with a Yankees shirt. My first apartment in New York, in 2004, was in Washington Heights, a northern Manhattan neighborhood near the Bronx. So for the Yankees vs. Red Sox game Sunday in Boston, I created a navy blue shirt: "Yankee Chief." A quick way to get noticed bar hopping outside Fenway? Wear a Yankees shirt. Even quicker way? Wear a punny Yankees shirt. Project Punway: One day you're in, the next day you're outs.