Male models in suits will ride bikes around downtown Chicago June 13 and 14, but they're not responding to last weekend's World Naked Bike Ride.
It's a publicity stunt promoting the second season of USA's lawyer drama "Suits," which begins at 9 p.m. June 14.
The "Army of Suitors" in ACNE suits and Converse sneakers will ride through the streets of Chicago on custom white bicycles is part of Suits & Style, USA Network's multi-platform partnership with MR PORTER.com, an online retail destination for men's style.
The Army of Suitors, inspired by "Suits" character and bicycle enthusiast Mike Ross (Patrick J. Adams), will encourage Chicagoans to go inside the world of "Suits" through a Suits & Style microsite. At the sit, fans can enter to win a $25,000 wardrobe from Mr Porter and the Suitors' customized bicycles and shop a customized collection of clothing and accessories. It also has behind-the-scenes footage and interviews with "Suits" stars Adams and Gabriel Macht.
The Suitors will distribute a 20-page Suits & Style edition of the print publication the Mr Porter Post featuring fine art photography, additional editorial content.
The Suitors will ride in New York City, Los Angeles and San Francisco as well.