'X Factor': Will cancellation hurt Alex & Sierra?

Staff writer

"American Idol" is moving toward announcing its finalists next week.

But you may still be thinking about the other Fox singing contest, "The X Factor," which was canceled last week. What could that show's end mean to Alex & Sierra, the Central Florida singers who won the third season in December?

They are recording and writing, and new music will be coming from the duo in the next few months, said sources at Syco Entertainment and Columbia Records.

Alex & Sierra are signed to Syco/Columbia.

Alex Kinsey of New Smyrna Beach and Sierra Deaton of Winter Springs collected a million-dollar recording contract in winning the contest. They started singing together when they began dating two years ago. She graduated from the University of Central Florida, where he is a senior.

On "The X Factor," they were mentored by Simon Cowell. On the show, he said the two deserved to win because they were current and talented. "My heart was with these guys," Cowell told viewers. "Thank you, America."

Industry sources stressed that the show is separate from the recording and promotional processes. I was reminded, too, that Alex & Sierra displayed their popularity on the iTunes charts, where they achieved two No. 1 singles and several Top 20 hits.

"The X Factor" gave Alex & Sierra a great platform, and they surpassed the show around them. The show may be gone, but Alex & Sierra could be here for a long time, if iTunes is an accurate guidepost. Stay tuned.

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