George Zimmerman coverage bolsters HLN

Staff writer

If you wonder why the George Zimmerman trial is gaining so much coverage lately across Fox News Channel, CNN and MSNBC, just look at the HLN ratings for the first full week of testimony.

Last week, HLN's total day audience jumped 85 percent over the previous four-week average. HLN averaged 492,000 total viewers last week, up from 266,000 for the previous four weeks.

In the 25-to-54 age group, which is most important to news advertisers, the audience jumped 83 percent. Last week HLN was averaging 181,000 viewers, up from 99,000 for the previous four weeks.

Over on CNN, Anderson Cooper's 10 p.m. show on the Zimmerman trial performed well Monday. It was CNN's most-watched show in prime time with 765,000 viewers. And the program also had CNN's biggest 25-to-54 audience all day: 335,000.

When I have more cable ratings, I will share them.


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