In 1983, Congress passed a joint resolution establishing National Travel and Tourism Week. In support, President Ronald Reagan signed a Presidential Proclamation urging citizens to observe the week with "the appropriate ceremonies and activities." Each spring, our nation and community celebrate the impact of travel during the first full week of May with events and activities to salute the power of travel on individuals, communities and economic growth.
Travel has a profound impact on economic growth and the personal lives of American travelers. Travel has a positive "travel effect" on relationships, health, education, business and communities. Three out of four domestic trips taken are for leisure purposes. Leisure travel creates quality time for families. These vacations create shared vacation experiences and vivid memories that can last a lifetime.
Business also has a significant effect on business. "A happy employee is a good employee." Travel decreases burnout, stress, and absenteeism, making your employee more valuable to your business. Business travel can stimulate employee morale and confidence. Even more, companies that support business travel see better earnings. Even in tough economic times, businesses experience increased revenue and profits by participating in conferences and trade shows and experiencing in-person client meetings.
When travelers go on vacation, their thoughts rarely stray to the "travel effect" on local and national economies. Flights, hotel stays, restaurant meals, shopping, and the many other forms of visitor spending add up to a significant amount that drives our local and national economy. U.S. travelers in 2012 triggered $2 trillion in spending alone. This visitor spending is driven by many factors, including customer service. Committing to each visitor opportunity will increase the likelihood of an overnight visitor, therefore increased spending.
Here in Aberdeen the travel industry continues to generate increased tax revenue and support a number of jobs in many different industries. This spending has a direct effect on jobs — jobs that cannot be outsourced. Community leaders, such as Aberdeen Parks, Recreation and Forestry, not only experience the economic impact of the travel industry from increased traffic at city attractions and facilities, but they also employ a number of additional staff throughout the city during peak travel season. The influx of visitor traffic in our city is also seen at our many hotels, restaurants and shopping establishments — big and small.
National Travel and Tourism Week is an opportunity for people to gather nationwide to recognize travel’s many contributions. The Aberdeen Area Convention and Visitors Bureau and South Dakota Department of Tourism invite you to support our mission to promote visitor activity and spending in the Aberdeen area and to celebrate the "travel effect" on you, your business and your community.