IMS will feature ads alongside track during Indianapolis 500

According to our partners at the Indianapolis Business Journal, the speedway is selling ad space along the track for the first time ever.


Ads on the track are quickly ensuring that Indianapolis Motor Speedway will stay in the black. For the first time in history, IMS is allowing advertising on its famous track.

"That is a big revenue generator," said Doug Boles, IMS Spokesman.

A facility that has been virtually sponsor-free since 1903.

Now, thanks to sponsors like Fuzzy Ultra Premium Vodka and Shell gasoline, IMS marketing revenue is said to double.

"It's well past the 6-figure number," said Boles.

And if all goes well, future sponsorships on other key Speedway landmarks could generate more than $7.5 million annually.

"It's an opportunity to make some additional money to help keep ticket prices down and to make potential improvements to the facility," Boles continues.

But IMS won't let just anyone advertise and it has to be done tastefully.

"We're just trying to monitor it to make sure it's done in an appropriate manner."

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