Dicor Corp. is rebranding its companies, which operate independently
of each other, to create a uniformity of design, message, websites and
"All of our companies share some very basic philosophies and basic
competencies," said Gregg Fore, the company president.
"Our decision to blend the strengths of the various companies into a
single brand began 18 months ago.
"It's a very long process, but I can tell you that only 18 months in,
the value is very real," he said.
Dicor primarily serves recreational vehicle markets throughout North
America and is known as a supplier for roofing and wheel products.
Over the years, it has expanded its market through acquisitions and
startups to include United Shade, which makes window shades --
including motorized ones -- for RVs; Vixen Composites, a manufacturing
system that addresses problems with composites used for RV sidewalls;
SealDesign, which manufactures sealants to keep out the weather and
insulate RVs; and Window Expression, a subsidiary of United Shade that
sells to commercial construction companies instead of the RV industry.
"They are a combination of new startups to fill a market niche or new