It's four days of speeding around a nearly four mile track in high class and high powered race cars.
With a big race comes big names. Enter Matthew Brabham, grandson of three time Formula One Grand Champion Jack Brabham.
"The hills and all the angulations and the fast corners are really alot of fun especially with down-force," Brabham said.
And Shelby Blackstock. If his name doesn't sound familiar then that red hair is a dead giveaway. He's the son of country music legend Reba McEntire who's in town to watch her son.
"VIR is probably one of my favorite tracks. It's says up front it's a Motor Racing Country Club, or Motor Racing Resort, and it definitely has that characteristic. I love it a lot," Blackstone said.
Drivers are expected to break speed records at this track because it's the first time a race this size has ever been to VIR. Records also could be broken in the wallet.
The people in charge will admit, they don't have a clue how much money this will bring to the area, but they know it's huge.
"I can't imagine that this wouldn't just be huge for everybody in town and 70 miles within the area because we've been told hotel rooms are just sold out all the way down the Greensboro to South Hill," said Kerrigan Smith, Director of Track Operations at VIR.
Businesses in North Carolina and Virginia are welcoming the fans hoping to grab just a taste of the income VIR is soaking in.