By: Matthew Keys
April 26, 2010
A creative local franchise owner is taking advantage of road construction to draw in business to his restaurant.
The owner of the Lodi A&W restaurant has affixed directions to the diner to road detour signs.
"We're trying to be as aggressive as possible," A&W franchise owner Peter Knight says, adding that "with the closure, we had to get some kind of sign out there."
The signs appear to be working -- usually road construction sees a decline in business, but since affixing directions to the restaurant on detour signs, business has been up at Knight's restaurant.
Locals who usually wouldn't give the A&W restaurant a passing glance are starting to take notice.
"We've actually seen some new customers because we've directed traffic in a different direction," Knight says.
Knight says food and root beer sales this past weekend were higher than sales from the same time last year. A local diner told FOX40 News he found A&W by following the signs.
"Debbie said I know it's here and the detour signs took us right in," Donald Kys said.
"It'll be nice when [the construction is] all done," Knight says.
Until then, Knight hopes the construction will keep business booming.
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