When many in the metroplex think of Arlington, it's probably because of the Cowboys, the Rangers or maybe Six Flags.
The city would like to see those perceptions expand.
"Downtown is another destination for people who are interested in Arlington, because it's right between the university district and the entertainment district. We'll never be like Dallas and we'll never be like Fort Worth. We'll be more of a college town," said Tony Rutigliano, President of the Downtown Arlington Management Corporation.
The Downtown Arlington Management Corporation is a non-profit working to make that vision happen.
"We are here to bring in economic development, to attract new events, to help new developers come in to town," said Rutigliano.
The newest example is College Park, a partnership between the city, and the city's big university: UT-Arlington.
"Arlington is coming a long way, especially with all of the stuff that's being built around uta itself, it's really exciting," said Mariah Bacchus, a junior at UTA.
Bacchus is moving in to her first loft apartment in College Park. The development has 500 living spaces, atop new restaurants and retail.
"I really like the location," said Bacchus.
"One of the things we tried to do, and the city was trying to do, is seeing the city and UTA come together, especially this edge of campus," said Greg Davis, UT-Arlington Facilities Architect.
It's a big step toward the city's future. UT-Arlington has 34,000 students, but it's long been known as a commuter campus. To become a college town, Arlington is working to keep those college students in Arlington all day.
…and, of course, spending their money in Arlington, too.