A movie promotion had people jumping into a frigid Fair Park fountain this morning.

Five people were chosen to jump into the fountain and search for a winning coin at the fairground's Court of Honor. The KSCS radio promotion parallels the plot of the movie 'When in Rome.'

Don Sampson of Aledo found the winning coin, a penny painted pink, and won a three-day trip to Caesar's Palace in Las Vegas. "After about the first minute, I couldn't feel my legs from the knee down and my arms from the elbow down. I think I was shaking too much to pick up pennies up too fast," Sampson said.

Sampson also said it was great to win and would also be great when he was back in warm clothes.

'When in Rome' stars Josh Duhamel and Gossip Girl's Kristen Bell and opens this weekend.