Worst Idea ever

Jason Tomaszewski (left) and Daniel Kline play with a Virtual Boy, Furby, and Jar Jar Binks- three of the things they call "The Worst Ideas Ever" (TANNER CURTIS / August 21, 2011)

Michael Jordan giving up basketball to play baseball.

"The Brady Bunch" adding a cute little kid, cousin Oliver, to boost sagging ratings.

Celebrities who name their babies "Banjo," "Apple," "Facebook," "Moxie Crimefighter" or "Bronx Mowgli."

The Yugo.

New Coke.

Everybody has an opinion on the stupidest ideas anyone ever has had. Many people also would include the Taco Bell chihuhua, "AfterM*A*S*H," the Cleveland Indians' 10-Cent Beer Night, the KFC Double Down and the bone-headed decision to give a sitcom puppet, ALF, his own talk show.

Two Hartford-based writers, Daniel B. Kline and Jason Tomaszewski, recently published a hilarious, lighthearted and colorful compilation of what they consider to be the lowest points in American pop culture. "Worst Ideas Ever: A Celebration of Embarrassment" (Sky Horse Publishing, 232 pp., $12.95) is an extension of Kline and Tomaszewski's blog, http://www.worstideasever.com, which features a weekly podcast and funny postings whenever well-publicized stupidity strikes.

"It's not so much that people are stupid, but that they are unwilling to admit when they are wrong," Kline says. "In most cases of these bad ideas, the writing was on the wall early in the process, but people refuse to back down and push themselves into worst idea territory."

Kline, who lives in Newington with his wife, Celine Provini, and 7-year-old son, Joshua, and Tomaszewski, who lives in Waterbury with his wife, Dawn, and his 2-year-old twin sons, Benjamin and Cooper, met years ago while working at the Torrington Register-Citizen. Now both are editors at websites, Kline at itsrelevant.com, based in Stamford, and Tomaszewski at educationworld.com, based in Wallingford.

The guys record their "Worst of the Week" podcasts at a tiny office on Charter Oak Avenue in Hartford, which is decorated with many of the lamebrained items that made their list, including a can of Pepsi Blue, an Apple Newton, a DVD of the misguided "Friends" spinoff "Joey," and Domino's Pizza's repellent mascot The Noid. Many of the silly items were bought at Kline's old job, Time Machine Hobby in Manchester.

Pizza advertising takes a real hit in their book; another entry is Pizza Hut's decision to use Mikhail Gorbachev as a pitchman, which astoundingly sounded like a good idea to someone at the time. Vince McMahon takes a hit, too: The husband of former Connecticut U.S. Senate candidate Linda McMahon is slammed for creating both the XFL and the World Bodybuilding Federation.

The guys came up with their list through their own conversations, and queries on the internet.

"I threw out on Facebook, 'hey, anybody remember a bad electronic device?' I didn't remember DivX, a DVD player, where you had to buy a custom player and the disc went bad after a week," he said. "But my favorite [electronic device] was the Nintendo Virtual Boy, which has a warning on it, to not play for more than 10 minutes, and if kids did, they got migraines."

Tomaszewski said some of the dunderheaded creations they came across sounded so unbelievable they had to research them to make sure they were real. "Especially some of the food ones. I mean, you hear urban legends of people putting a hamburger between two donuts, but you gotta check it out. There's always something ridiculous, deep-fried cola, deep-fried beer."

"Worst Ideas Ever" for the most part spans the '60s to the early 21st century, with a few exceptions going farther back in history. Prohibition is listed as an all-time bad idea, as was the invention of Esperanto and a decision by two 19th-century popes, and Queen Victoria, to throw their support behind a brand of wine laced with cocaine.

The book is divided into the categories of Food & Drink, Stuff, The "Arts," Sports and Media & Politics. The guys said in their selections, they tried to make the book eclectic, touching on bad ideas that are both silly — edible underwear, the Sega Dreamcast, the female urinal — and serious, such as the danger of alcohol-laced energy drinks, the lethal potential of deep-frying a turkey, and President George W. Bush's premature "Mission Accomplished" speech.

"When we were getting it down to what was going to make it into the book, we made a conscious effort to span generations, span genres, to get that balance," Tomaszewski said..

But for every bad idea listed in the book, Kline and Tomaszewski say, many more were rejected.

"We rejected the Millennium Dome, the Bridge to Nowhere," Kline says. Tomaszewski added "We weeded out things that were really superficial, where people would say, 'we spent a lot of money and we had nothing'."