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West Elm Will Open Thursday At Blue Back Square

West Elm opening at Blue Back with party, commemorative @hartfordprints totes

West Elm joins its sister brand Pottery Barn in West Hartford with a grand opening Thursday and a reception Wednesday night from 6 to 8 p.m.

Both West Elm, which is headquartered in Brooklyn, N.Y., and Pottery Barn are owned by Williams-Sonoma Inc.

At every store, West Elm sells products from local artisans. In West Hartford, it will sell coasters and trivets Mystic Knotworks, tea towels from @Morgan, decorative wood objects from New Antiquity, soap from Treefort Naturals and letterpress cards from Hartford Prints!

A Hartford Prints! limited edition tote bag will be given to the first 300 customers who spend at least $50 in the store.

The opening reception will be catered by another small local company, Hartford Baking Co.

West Elm sells furniture and includes a design lab for coordinating paint, furniture, lamps and more.

"West Hartford Center has served as a community hub for more than a century," West Elm President Jim Brett said in a press release. "Our new store in Blue Back Square will continue this tradition by serving as a destination for people to discover and connect with new local makers and artists from across the state."

The 9,000-square-foot store will open Thursday at 10 a.m., and is located at 91 Memorial Road, next to Janie & Jack, where the Ann Taylor used to be. It has more than 25 employees.

West Elm has 80 stores in the United States, Australia, Canada and Great Britain. The company has another Connecticut store in Westport.

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