New England Brewing Changes Name, Label Of Gandhi-Bot Beer

New England Brewing Co. drops robot Gandhi from beer label

New England Brewing Co. in Woodbridge has changed the name and label design of its controversial Mahatma Gandhi-inspired beer.

Gandhi-Bot, which featured a robotic depiction of the Indian civil rights leader on its can, has been rebranded G-bot, with a new design featuring a metal arm extended in a peace sign emerging from a pile of scrap metal. The company made the announcement on social media Wednesday.

"Same exact beer, just a new-ish label," company officials said in a Facebook post.

A message left with the brewery Wednesday afternoon wasn't returned.

The beer, which is extremely sought after and often only available by making a trip to the brewery, will be on package store shelves with the new name and design by the end of the month, New England Brewing Co. said.

Gandhi-Bot had been offered for several years but the brewer faced growing criticism over the name, including a lawsuit filed in late 2014 in India that claimed the name dishonored the memory of Gandhi, who abstained from alcohol and was part of the temperance movement in India.

After the lawsuit company officials apologized to those who were offended by the name and met with Indian-American business owners and community leaders.

New England Brewing Co. announced in January that it would be changing the name and design of the beer and that the process would take several months.

The craft brewer is known for its hard-to-find and creatively named beers, including Fuzzy Baby Ducks and Imperial Stout Trooper. The latter, which featured a Star Wars storm trooper helmet, resulted in a cease-and-desist letter from Lucasfilm. In response, the brewery disguised the storm trooper helmet with Groucho Marx glasses – the comical empty frames with fluffy eyebrows, a nose and mustache.

Copyright © 2018, CT Now