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Food fight: Hungry-Man lawsuit claims Kraft Heinz 'blatantly infringed' slogan

Attention, shoppers: There's a lawsuit in the frozen food section.

Pinnacle Foods, a New Jersey-based processed food company, is suing Kraft Heinz over alleged trademark infringement of the marketing slogan for its Hungry-Man frozen meals.

The lawsuit, filed by Pinnacle attorneys in Michigan federal district court last week, alleges Kraft Heinz "directly, deliberately and blatantly infringed" registered trademarks for Hungry-Man frozen meals with a "confusingly similar" slogan for its recently launched Devour line of frozen meals.

"Satisfy Your Craving" is registered as trademarked for Hungry-Man.

Devour meals, according to the lawsuit, launched with the tag line: "Satisfy Your Cravings."

The lawsuit is seeking injunctive relief and damages on counts of federal trademark infringement, unfair competition, unjust enrichment and violation of the Michigan Consumer Protection Act.

Kraft Heinz spokesman Michael Mullen declined to comment Tuesday. Michael Stewart, attorney for Pinnacle Foods, also would not answer questions.

Kraft Heinz, which is co-headquartered in Chicago and Pittsburgh, announced the launch of Devour meals in late July. The new line of frozen meals is intended to "disrupt" the frozen meal category, "a traditionally 'good enough' category," according to the news release.

According to Pinnacle's lawsuit, despite the "fame" of Hungry-Man's "Satisfy Your Craving" slogan, Kraft Heinz used "Satisfy Your Cravings" for in-store marketing materials.

"Indeed, the only conclusion that may be drawn from these correlations in brand and product is that Defendant purposely and aggressively tried to jump start its launch of its new DEVOUR frozen product line using Plaintiff's tried and true trademark," the lawsuit says.

gtrotter@chicagotribune.com

Twitter @GregTrotterTrib

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