The Chicago Cubs are going deep this season – deep dish, that is.
"The opportunity to create an exciting and unique partnership with Giordano’s was important to us," Chicago Cubs Chairman Tom Ricketts said in a statement. "This partnership is going to further enhance the fan experience and deliver signature Chicago deep-dish pizza to Cubs fans all season long."
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- 730 N Rush St, Chicago, IL, 60611, United States
- 1040 W Addison St, Chicago, IL, 60613, United States
Ricketts and Yorgo Koutsogiorgas, president and CEO of Giordano's, announced the agreement Tuesday afternoon at Giordano’s flagship restaurant at 730 N. Rush St. in Chicago.
Beyond serving Giordano’s pizzas at Wrigley, the Cubs will host Giordano’s Day on June 20, distributing 10,000 Ernie Banks bobblehead dolls stamped with the restaurant chain’s logo. Giordano’s will also receive rotating ads on existing LED screens in the ballpark and on the landmark marquee.
"We feel a real kinship with the Chicago Cubs," Koutsogiorgas said in a statement. "Both Giordano’s and the Cubs are iconic Chicago brands, rooted in family and committed to serving the greater Chicago community."
Launched in 1974, Giordano’s innovated the traditional Chicago deep dish pizza by adding a layer of crust to the top, creating the first "stuffed" pizza. The chain filed for Chapter 11 bankruptcy in February 2011 when commercial property investments in Florida and Illinois sunk the previous owners, leading the company to default on loans following the real estate collapse.
An investment group led by Chicago-based Victory Park Capital bought Giordano's at auction for $61.6 million in November 2011, installing former Lettuce Entertain You executive Koutsogiorgas as CEO.
Giordano’s opened a new restaurant in the South Loop last month -- its first new location since emerging from bankruptcy -- with five more in the works for 2014. The chain has 41 restaurants in the Chicago area and three in Florida.
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