Detroit —The Driving Force On Wheels radio car-talk show is syndicated in six major urban markets under an agreement between On Wheels, Inc., producers of the Detroit-based show, and Radio One, Inc., the nations largest radio broadcasting company primarily targeting African-American and urban listeners.
The Driving Force On Wheels (DFOW) is broadcast live on WCHB-AM 1200, in Detroit, MI on Saturdays, from 11 a.m. to noon. Beginning June 2, 2001, the show will expand its interactive audience to include simulcast programming on Radio One AM stations: WERE-AM 1300, in Cleveland, OH; WOL-AM 1450, in Washington D.C.; WOLB-AM 1010, in Baltimore, MD; WTHB-AM 1550, in Augusta, GA; and WVCG-AM 1080, in Miami, FL. The hour-long program encourages listeners to call (toll-free) 1.866.259.4900 and join in the conversation. To hear an on-demand web cast of The Driving Force On Wheels listeners can log-on www.onwheelsinc.com.
ABC audited publication appears as a supplement in 41 urban community-based newspapers and three major daily newspapers.
Radio One has been impressed with the phenomenal growth of African Americans On Wheels magazine and is proud to be a part of that growth and commitment to providing information to African American consumers, says Cathy Hughes, founder and chairperson, Radio One, Inc.
DFOW, which is one of the highest time spent listening programs during its time slot, in the Detroit market, according to 2001 Arbitron ratings, also receive the Excellence in Journalism Award from the Society of Professional Journalists, Metro Detroit Chapter. Our callers want to talk about everything from concept vehicles and auto accessories to road rage and vehicle safety, says Jackie Mitchell, host of DFOW car-talk show and editor-in-chief of African American On Wheels magazine. Our show has a unique upbeat urban flair that any car driver can relate to, said Mitchell.
Mitchell covers a number of topics, including safe driving tips, car maintenance and conversations on how automobile companies market to ethnic minorities. Guests are also featured on the show and have included influential executives in the automobile industry, classic car buffs and industry-related entrepreneurs. Regular features like One for the Road with Washington Posts Warren Brown and a Safety Segment with automotive journalist Brian Armstead are also highlights of the show.
Since our debut in February 2000, The Driving Force On Wheels has risen in popularity within the urban driving community by sustaining its credibility for providing relevant news and conversation surrounding the auto industry, according to Randi Payton, president and CEO, On Wheels, Inc. validating our goal to bring this one-of-a-kind programming to urban audiences worldwide.
On Wheels, Inc., a multimedia communications company, delivers pertinent news and education about the African-American car culture to consumers and the auto industry. On Wheels, Inc., publishes the award-winning bimonthly magazine African Americans On Wheels; produces the popular The Driving Force On Wheels radio car-talk show; drives the Web site onwheelsinc.com; hosts the annual Urban Wheels Awards; and pioneers The Edward Davis Education Foundation, its independent nonprofit educational arm.