"We have a successful set of numbers increase due to an impressive set of work," NSU president James Smith said.
The new enrollment figure is a direct reflection of Northern's work in strategic planning and targeted recruiting, he said.
Students total 3,580, which is an increase of 284 students from last year, according to a report.
"We are delighted with the enrollment growth, again for Northern State University," Smith said.
Reasons for the increase
"We believe that our impressive price point is also attracting students because we have heard students and parents comment on it," Smith said.
NSU has always had a large number of elementary majors and criminal justice majors, so that is not expected to change this year, he said.
Brenda Dreyer, NSU public relations director, said the larger enrollment is because the university has increased marketing .
"The increase is not just in marketing; it's in different departments and everyone has a role in it," Dreyer said.
It could be also because U.S. News & World Report named NSU one of the best higher education institutions in the U.S. for the fourth year in a row, she said.
The increase in students is reflected in many areas of campus.
"Everyone has noticed the increase in students, because just about everything was affected," Dreyer said.
The school has seen an increase in the number of students in the classroom, cars in the parking lots and more students in the dorms, she said.
"We can't predict what our numbers will be next year, but we will remain optimistic and hopeful about them and that the numbers will continue to increase," Smith said.
Former men's basketball coach Don Meyer and assistant to the president, has made a tremendous impact on the numbers of students, Dreyer said.
"Don has completed recruitment workshops across the country for NSU and overall played a big part in our increase," she said.
Meyer has placed Northern on a bigger stage, she said.