Aberdeen businesses can be innovative in the ways they lure customers.
Sometimes they take advantage of natural surroundings. One winter, D’Luxe Car Wash used spray paint to advertise on a snowbank next to the building. A couple of months ago, I saw Girl Scouts stacking cookie boxes on top of snow as they sold them along Sixth Avenue. That's a good way to keep Thin Mints cool.
Many firms use the Brown County Fair and Gypsy Day Parade to advertise their businesses. During the fair, lots of companies move their operation to the fairgrounds. Considering how many people show up, it's not a bad idea.
The business calendar is different around here.
In Aberdeen, new businesses race to open before the State B basketball tournament.
In the bitter days of winter, McDonald's offers specials based on how cold it is.
People who enjoy beer while they wash clothes go to State Street Laundry.
Some firms resort to superlatives. Lager's says it has the coldest beer in town. The Circus Sports Bar and Grill maintains that its Buffalo wings are world famous. I'm not about to quibble with them.
One restaurant says it has the best gyro in town. I don't know how many other places serve gyros.
Business people use their brains to bring in patrons.
A gas station in Bath attracts Aberdeen customers by selling cheaper gasoline.
Businesses step up when they know there will be customers. On Gypsy Day, the Zoo opens at 9 a.m.
Lots of Aberdeen businesses use interesting approaches.
Bars you wouldn't expect, such as Schwan's Recreation, sometimes have music.
At Heartland Casino, you can sip Cabernet Sauvignon while you gamble.
Four evenings a week, Super 8 East provides a guest reception with free beer and snacks.
Many businesses find a niche and build on it.
A couple of taverns are known as working man's bars.
Convenience stores seem to sell an awful lot of beer. They also sell a lot of Powerball tickets.
In many cities, places that offer exotic dancing aren't considered mainstream businesses. But tonight, you can go to the Silver Dollar and sing karaoke.
People who love karaoke, by the way, have plenty of outlets in Aberdeen. On Sunday nights, you can sing at two places.
Unlike larger cities, downtown Aberdeen does not have any food wagons — mobile businesses that sell hot dogs and other foods.
But maybe they just need to be available at the right time. Young people in Aberdeen say a food cart would do just fine downtown at 1:30 or 2 in the morning.
Jeff Bahr is an American News reporter. His email address is email@example.com. His phone number is 605-622-2320.