The 10-foot gold statue that stands atop the dome of the Brown County Courthouse is the cover art for the first issue of Aberdeen Magazine published by the McQuillen Creative Group.
The magazine made its debut on Tuesday.
I talked with Barb Andrews, editor, who said that the statue of the beautiful woman was chosen for the premiere issue because it represents what the magazine hopes to accomplish.
"It is a perfect example of something unique in Aberdeen that really stands out but is often overlooked," she said. "We want to give people a second look at Aberdeen and reveal to our readers the treasures that are here."
Aberdeen Magazine is a lifestyle magazine with stories on shopping, entertainment, food, unique places, local history and architecture. It will be published six times a year.
Publisher and creative director, Troy McQuillen said in a news release, When you live in a town for so long, you tend to become numb to your surroundings. We hope to address that in the pages of Aberdeen Magazine.
Like other McQuillen Creative Group materials I have seen, the magazine is visually appealing. McQuillen and his employees are some of the most artistic people in town and combine that with a flair for promotion.
The first two issues will be direct mailed in small quantities. The intent, however, is to include every household in Brown County in coming months, according to the news release.
It is available at retail outlets, including Kessler's and Ken's, for $3.95. People can also buy a copy at the publisher's office at 423 S. Main St.
The Farm Forum, a sister publication of the American News, set a record this week with its biggest edition ever - 192 pages. If you have not received one in the mail or picked one up, you might want to for fun.
Connie Groop, editor, and Stan Wise, news assistant, and a dedicated sales force do a terrific job of putting out this publication.
The "Green Sheet," as it is known in the ag community, is a phenomenon. It usually has at least 120 pages, and during certain times of the year (such as spring), is much bigger. Delivered to readers in five states, the Farm Forum has unparalleled reader loyalty.
Not long ago, I was covering an ag land auction, and a farmer pegged me as an outsider. I asked him if it was my reporter's notebook that gave me away, and he said, no, it was the fact I wasn't wearing a seed cap. He laughed and I noticed he wasn't wearing a seed cap either.
He was unimpressed when I told him I worked for the American News. What I like is the Green Sheet, he said. I look forward to that every week in my mailbox.
In June, I wrote a column saying Dairy Queen was coming to Aberdeen. At that time, a spokesperson for Nordica Enterprises, the territorial operator for Dairy Queen in South Dakota, told me that a group of investors plan to open a Dairy Queen Grill and Chill Restaurant on Sixth Avenue Southeast.
Periodically since then, I have called Nordica to find out if that is still going to happen. No one will return my calls. Other Dairy Queen officials refer me to Nordica.
Is Dairy Queen coming to Aberdeen? I don't know.
Meanwhile, if you are a Dairy Queen fan, you can drive to Groton. The Dairy Queen there does good business. If you are not an ice cream fan, you might want to try an Orange Julius drink, which was recently added to the menu.
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