Live Nation Entertainment, operator of Hartford's Xfinity Theatre and the Toyota Oakdale Theatre in Wallingford, announced the first-ever National Concert Day to be celebrated on Tuesday, May 5.
Between now and Friday, May 9, anyone who buys two tickets to an upcoming Live Nation amphitheatre show will receive $30 in Concert Cash, which can only be spent on future lawn tickets at the Xfinity Theatre (it's not applicable to previously purchased tickets).
National Concert Day, according to a press release, is "a day to recognize not only fans but also music artists, live music industry leaders, tour managers and their teams as well as all the hard-working employees at venues across the country that work tirelessly to produce all the incredible music experiences that will be seen this summer."
To mark the occasion, Live Nation put together a live concert and media event to be held in New York City on May 5, featuring performances by Kid Rock, Florida Georgia Line, Billy Corgan (Smashing Pumpkins), Wiz Khalifa and several other acts. The Today Show's Hoda Kotb serves as host.
"Concerts are an American pastime," Live Nation Connecticut president Jim Koplik said in a press release. "For that two- or three-hour time frame you are transported to another place. I have been promoting concerts for over 40 [years], and when the lights go down and the star hits the stage -- that feeling never gets old."
(Correction: an earlier version of this story didn't specify that the $30 Concert Cash could only be used toward lawn tickets at the Xfinity Theatre in Hartford.)