Rodale's first magazine, Organic Gardening, is getting a new name, the Emmaus publisher announced Friday.
The bimonthly publication, which launched in 1942 and helped propel a worldwide movement, will be called Rodale's Organic Life starting with its April/May issue.
It "will tap consumers' growing interest in healthy living by offering a fresh spin on food, garden, home and well-being content across all platforms," Rodale said in a news release.
The company also announced it has hired James Oseland to be the magazine's top editor, effective Sept. 9.
Previously, Ethne Clarke was the top editor.
As editor in chief, Oseland will oversee editorial content across all platforms, including print and digital. Oseland's appointment marks his return to Rodale, where he previously served as an editor of the short-lived Organic Style, a women's lifestyle magazine published from September 2001 to October 2005.
Organic Style was created with the input of Maria Rodale, the granddaughter of Rodale Inc.'s founder, J.I. Rodale, and Rodale's current chairwoman and CEO. Rodale Inc. later sold the Organic Style name to Organic Bouquet, a California company specializing in certified sustainably grown flowers.
"We're thrilled to welcome James back to Rodale … . He brings a strong passion for our mission and unmatched expertise in this space," Rodale President Scott Schulman said. "With this launch, Rodale is uniquely able to serve consumers and advertisers in one of the most important and fastest growing market segments."
Oseland most recently served as editor in chief of food magazine Saveur, where he led it to more than 40 awards, including numerous James Beard journalism awards and three from the American Society of Magazine Editors. He is also a five-year veteran on Bravo TV's "Top Chef Masters."
His 2006 memoir, "Cradle of Flavor," was named one of the best books of the year by The New York Times and was recognized by the James Beard Foundation and the International Association of Culinary Professionals. He has previously served as an editor at Vogue, Sassy, the Village Voice and Mademoiselle.
"Rodale's Organic Life will be a print and digital brand like no other," Oseland said. "It will be a community, a clearinghouse of beautiful, authoritative information that will weave together food, shelter, gardening, wellness and good living — an intersection of topics that lie right at the heart of Rodale and what so many of us care about."
Rodale Inc., a private company, has seven magazine titles, different versions of which are published in countries around the world, providing diverse revenue streams.
Several of the titles — Men's Health, Women's Health, Runner's World and Organic Gardening — generated record revenue in 2013, the company reported late last year.
Of Rodale's 810 employees, about 480 are in Pennsylvania and 300 are in New York City, with the remainder at various satellite locations.
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