DONNA FISHER / THE MORNING CALL
March 26, 2013
This is the new urinal gaming system at at Coca-Cola Park. The park will be the first sports arena anywhere to have the game. Lehigh Valley Urology Specialty Care will provide the marketing messages. As a patron approaches the urinal, sensors detect his presence. A quick video or message appears on the screen, but as the individual steps forward, the game kicks in. The sensors track the individual's stream, and when that stream hits a target points are earned.