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I used to be a Thomas expert and learned more about the Island of Sodor than I'd really care to admit. Now, we've moved onto Star Wars and ...

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Sarah Cody

Sarah Cody

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Scratch or Sniff: A New Website for Allergy Awareness

Scratch or Sniff: A New Website for Allergy Awareness

November 21, 2014

Check out Scratch or Sniff, created by copywriter and branding expert, Roo Ciambriello of New Haven.  This contributing writer to Adweek has a popular, personal blog called Semiproper where she wrote several posts about health concerns after her eldest daughter was diagnosed with food allergies.  The positive response prompted her to create the new site, launched in June with a team of five writers.

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