My Poor, Neglected Second Child

I hate to admit that I read almost none of the press releases emailed to me. This is especially sad because: a) I have many friends in PR and b) I occasionally send press releases to promote my book and it kills me to think people don’t read my emails.

But really. This is one of about 273 I received today:

Thought you’d be interested in this interview opportunity.

According to a recent UK survey, second-time mothers spend less money on baby products for their second child.

While baby number one may be showered with “the best of the best” - designer clothes, toys, and other “essential” items - second-time moms learn that “the best of the best” doesn’t have to mean “the costliest.”

Leading baby products expert Sandra Gordon discusses the findings, which revealed that moms spend less money on baby products the second time around on Tuesday, June 25th.

Many second-time moms have a more realistic sense of what baby needs – from understanding which products are not actually “essential” to exploring lower cost options that provide the same quality, including infant formula, diapers and wipes.


Where to save and where to splurge on baby essentials

What first-time moms buy vs. what they really need

Findings from the recent second-time mom survey

Sandra Gordon writes frequently about baby products, saving money, health and nutrition for books, leading consumer magazines and websites, including,, Parents, Vitality, Prevention, Family Circle, American Profile and Harvard Medical School.

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