Enter Sub70, a collection of colorful golf duds made for young guns (think Justin Timberlake) that also works when worn off the green.
Ranging in price from $30 for a leather belt with a logo-emblazoned enamel buckle to $90 for a lean fit, flat-front micro-fiber trouser, the collection boasts a slim, Euro fit and retro 1960s-inspired aesthetics.
Tartan-print trousers (in a slightly stretchy polyester-spandex blend) and button-up polo shorts with collars and pockets in contrasting colors are more reminiscent of Arnold Palmer's day than Tiger Woods'.
"I think [the collection] fills a void, both style-wise and price-wise," Gordon said, adding, "I also feel it has strong crossover appeal in the lifestyle market, appealing to the fashion customer as well."
Pants and shorts feature flat-fronts and a dropped back yoke with angled pockets for a sportswear-influenced fit. Fabrics for shirts and pants are athletic — wicking away moisture and keeping the wearer cool — but not so sporty that they couldn't be worn to a barbecue after you've killed it on the golf course.
The Sub70 collection is available on the company's website and at Ron Robinson at Fred Segal, 8118 Melrose Ave., Los Angeles. (323) 651-1800. 10 a.m. to 7 p.m. Monday through Saturday; noon to 6 p.m. Sunday.
Jack Spade Saturday: Just in time for Father's Day, men's fashion and accessories brand Jack Spade has opened its first Orange County store at Fashion Island. The shop features classic sportswear, wallets, key chains, travel kits and its famously pared-down man-satchels, including brief cases, messenger bags, computer cases and duffles.
401 Newport Center Dr., Newport Beach. 11 a.m. to 6 p.m. Sunday; 10 a.m. to 9 p.m. Monday through Friday; 11 a.m. to 7 p.m. Saturday.
H&M Thursday: Swedish fast-fashion retailer H&M debuts its newest SoCal store at Westfield West Covina shopping center. The two-floor location will stock women's, men's and children's clothes, and will feature distinct sections for lingerie, maternity, athletic wear and accessories. In celebration of opening day, the store will offer the first 100 shoppers in line an H&M T-shirt and a gift card valued from $10 to $300.
1480 Plaza Drive, West Covina. (626) 962-6053. 10 a.m. to 9 p.m. Monday through Saturday; 11 a.m. to 7 p.m. Sunday.
Charlotte Russe: Fashion retailer Charlotte Russe recently opened a new location at the Irvine Spectrum Center, offering its signature mix of low-priced, trend-right clothes, shoes and accessories for teens and twenty-somethings.
71 Fortune Drive, Irvine. (949) 727-1417. 10 a.m. to 9 p.m. Monday through Thursday and Sunday; 10 a.m. to 10 p.m. Friday and Saturday.